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New titles open new possibilities

Author:    Ron Kaufman | Category:    Marketing
Title:    New titles open new possibilities | Published on:    30/01/2007 12:34:01
Tags:    Titles


In my writing I've pointed out how titles can influence the moods and expectations of those around us.

Here are some good examples sent in from readers around the world:




"We changed our Human Resources Department to Department for People Support."

"We use 'Partner-In-Charge of...' whatever area someone has. It makes us all feel equal in a flat organization. We just changed the Office Manager to 'Partner-In-Charge of Customer Delight'."

"My job responsibilities include project manager, business development manager and senior consultant. Ah, where's the customer? So I've changed my title to 'Value Creation Consultant'."

The Product and Sales Manager at my book distributor changed his own title to "Author Champion".

My titles have included author, speaker, trainer, consultant and curriculum developer. I've stopped trying to name my position. Now I just relate the mission: "Leading the Global Service Revolution!"


Key Learning Point

What you call yourself and your colleagues has a big effect on how people understand who you are, what you do and how you can assist. Choose a title that opens the door and connects with other people.


Action Steps

You can change your title, too. (Should you?)


Ron Kaufman is an internationally acclaimed educator and motivator for partnerships and quality customer service. He is author of the bestselling "UP Your Service!" and founder of "UP Your Service College". Visit www.UpYourService.com for more such Customer Service articles, subscribe to his Newsletter, or to buy his bestselling Books, Videos, Audio CDs on Customer Service from his secure Online Store. You can also watch Ron live or listen to him at www.RonKaufman.com.

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